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Engage customers across channels

Microsoft Dynamics 365 Commerce

Elevate your brand with Dynamics 365 Commerce. Deliver personalized, seamless shopping experiences across physical and digital channels.


Dynamics 365 Commerce is an end-to-end retail solution delivering seamless commerce across all channels. The solution encompasses sales, mobility, intelligence, and productivity to help retailers and workers achieve more in a cloud-first, mobile-first way. It offers comprehensive support to operate a broad range business processes including e-commerce, clienteling, merchandising, point of sale, inventory, and channel management capabilities. For the customer, it provides unified and immersive experience across physical and digital channels. When integrated with Dynamics 365 Fraud Protection, transactions are seamless, and secure.


Engage customers across channels

Provide exceptional experiences across traditional and emerging channels, or across different business models, scenarios, and personas. Connect digital, in-store, and back-office operations on a truly unified commerce platform.

Empower customers or partners to decide when, how, and where they want to purchase—on any device, and across online and offline channels.

Empower consumers to buy online and pick up in-store or receive home delivery via connected ordering and fulfillment tools.

Centrally manage promotions across all channels, organized by store, catalog, or partner affiliation with accurate, real-time omnichannel sales and cost data.

Utilize unique functionality and capabilities needed by B2B organizations and users for self-service buying experiences.

Build loyalty and exceed expectations

Enhance customer experiences across channels, helping exceed customer expectations through tailored product selections and relevant recommendations.

Deliver endless aisles purchasing options by offering customers access to your full product catalog whether in store or online, regardless of stock levels or location.

Works seamlessly with Dynamics 365 Customer Insights to connect physical and digital storefronts, giving you a single view of transactions, observational data, and behavioral data for your customers.

Foster lasting relationships through AI-driven recommendations, insights, buying templates, and loyalty programs.

Utilize native support for Dynamics 365 Sales and Dynamics 365 Customer Service to address all aspects of the buying journey.

Get everything to build and run digital commerce

Quickly launch websites through drag-and-drop content authoring with an easy-to-use visual page builder.

Deliver personalized, appealing web experiences with content-driven commerce strategies.

Get a single view of content, assets, promotions, inventory, and pricing across physical and digital channels.

Take advantage of experimentation and personalization tools supported through Optimizely experimentation platform.

Bring the powerful, intelligent and user-friendly capabilities of B2C e-commerce to your business partners.

Enable AI-driven intelligent commerce

Cross-sell and upsell products using AI-based recommendations that help customers and partners easily and quickly discover products that are relevant to them.

Works seamlessly with Dynamics 365 Fraud Protection to decrease fraud, reduce operational expenses, and increase bank acceptance rates.

Utilize AI-moderated ratings and reviews that improve product selection and accelerate purchase decisions.

Take advantage of intelligent, context-aware product search powered by Microsoft Bing for Commerce that helps customers search online and in-store.

Verify page content accessibility using Commerce authoring tools and Microsoft Accessibility Insights to ensure that every customer can easily access page content.

Modernize retail store and streamline operations

Enhance clienteling through modern retail POS and AI-driven recommendations, highlighting the right products at the right time and price.

Centrally track product information, categories, assortment, and pricing across channels.

Make informed, cost-effective inventory supply decisions with advanced analytics and machine learning.

Utilize actionable insights provided by historical sales and purchase data to meet customer needs.

Deliver a connected commerce journey for every customer

Easily orchestrate personalized multichannel journeys with native of Dynamics 365 Marketing.

Take advantage of customized, authentic e-commerce experiences and rich, engaging product pages to reduce customer-abandoned carts.

Quickly create sophisticated, AI-powered chatbots that can resolve common issues and answer questions 24-hours a day.

Support customer enquiries and post-sales experiences with intuitive tools for call centers and service centers, along with native support for Dynamics 365 Customer Service.

Gain agility and scalability via a natively headless solution

Support traditional, new, and emerging channels by using an agile, API-driven headless commerce engine to help you adapt to current and emerging needs.

Employ a configurable and extensible platform that expands and grows to fit your business needs.

Rapidly expand and grow your business with flexible deployment options whether on-premises, in the cloud, or at the edge.

Take advantage of cohesive security management and comprehensive compliance coverage that empowers you to run your business with confidence.

Microsoft Dynamics 365 Sales Solution Videos

Explore your opportunities with Microsoft Dynamics Commerce